How Peeps evolved from Easter candy to a cult classic

You can eat them, melt them, play with them, sculpt them, age them, decorate them and name them. They are the subject of urban legends, Pinterest posts and craft contests and have been featured on “Good Morning America,” “South Park” and “Jeopardy,” to name a few. They are Peeps, and they’ve evolved from a classic Easter candy to a beloved cult classic.

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